What a Creativity Coaching client needs most from a Coach is accountability and support. Support normally comes in the form of compassion and kindness. People need support because it's difficult to "self support" especially if they have been failing in life. People can be harsh with themselves and their self talk is not always as supportive as it can be.

Clients normally have no one to talk to about there work or the fact that their dreams are fading or their goals are not being realised. They often have no one to talk to about their struggle or the gap between their dreams and reality. Many clients are looking for someone to say, "You have it in you and I will help."

Support can include many things including psychological existential and practical help. It should also be a state of mind and attitude on the part of the Creativity Coach. It could include offering practical help about the market place, help with anxiety or self talk and it could include wider existential issues.

Suggesting that a client starts a new routine, like writing as soon as they get up instead of getting bogged down in the emails is one way a Creativity Coach can offer practical help.

Another way a coach offers help to a client is by getting them to face there creative anxiety. Something that many clients are not even aware of. Creative anxiety is the anxiety that comes of all the decisions that a person has to take when they create.

Other support could take the form of encouraging a client go deeper when thinking and reflecting. Encouraging a client to forgive themselves and Letting them know that it's not too late and they have still got a chance to get it right.