Many businesses have been sending out monthly or fortnightly newsletters as a means of staying in touch with their existing customers for years as it is a highly effective method of ensuring customer satisfaction.

This communication technique can be employed by any company in any industry. There are lots of businesses out there that are very good at what they do, but nobody knows they do it.

Because of the extremely busy nature of their roles within the company, managers and directors would have such a hard time simply finding the time to come up with new content and develop and send out a professional newsletter every month would be a tall order.

Methods of keeping in touch with your clients/customers are often hindered by large workloads. However there are some services around that can take care of the bulk of the work for you.

For example, the new service from SmartMarketing called SmartNews which is a system that delivers professional newsletters, not only to existing customers, but to potential new customers as well.

Using this service or a similar one can make the production of these monthly newsletters ten times easier, but writing the actual content is still up to you. It takes around 6 to 8 good, well written/spoken contacts to get to the front of a potential customers mind, so writing page after page of generic text will most likely have no effect whatsoever to anyone. The content on your newsletters must be highly informative and useful information to your target market.

Email is by far the best way to send out your company newsletters as not only is it far less harmful to the environment, but it is faster and more cost effective. The speed aspect means that you and your customers will receive replies much quicker, and the cost effectiveness speaks for itself!

Another advantage of sending the newsletter by email is that its far easier to track who has replied to what and when etc. because it is all clearly written in front of you, allowing you to measure the effectiveness of each letter.