In a market environment where there is one monopolizing company, there would be no need to have employees undergo coaching in sales and marketing. The product sells as there is no competition.

Now however, the technology industry is a completely different story. Even while your prototype is being developed by your design and development department there is a rival company somewhere making a similar or even better product to sell to exactly the same market that you plan to sell to. The only way to stay afloat in the harsh competition is to keep a close watch over the market trends and patterns.

The marketing department will keep closely studying the market to ensure that no consumer needs are missed, and they will pass this information on to other departments within the company. However they must keep rallying new information back as the product is being designed and developed because the final product has to meet all of the consumers needs, even those that have recently come up, when it is given to the sales team to sell. If all of the customer needs are definitely met, then the sales team can aggressively sell to the best of their ability with the knowledge that they are providing a genuine solution to a real problem.

Those companies who tried to save on costs by not conducting a survey of the market before putting their product into development have paid dearly with low sales figures and large losses. However companies who did survey the market and discussed the information with their design and development teams had success in the form of high sales and profits and some companies even release a pilot project before launching the product.

Think for a moment about the design and development teams within a technology company. They will undoubtedly be highly skilled and very able to handle the technical side of developing the products. However, if the marketing team does not relay to them the exact needs of the potential customers, how are they going to create a product that they want to buy? Fluent internal communication within companies is essential. It can mean the difference between the success and failure of a product.

So going back to the point, is Coaching in Sales and Marketing necessary for Technological companies?

The answer is a massive YES because only when every team involved in the company fully understands the needs of the market can maximum sales be achieved.