A friend of mine is on the executive track and hopes to be a Vice President of the large highly successful organization he is working for. He has decided to hire a professional image consultant and couch to work on his appearance, communication skills, political skills, and approach. It is not cheap but he thinks it will work in the end because hard work and technical knowledge alone is not going to get him ahead in today's competitive world.

What would you think of hiring a professional executive coach if you were moving into senior management?

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